• Prakria Team

Are Digital Marketing Agencies Affordable?


When you decide to hire a digital marketing agency for growing your business, it’s important to take its cost into consideration. Several factors like your business goals, the scale of your digital project, deliverables expected, anticipated return on investment, and your budget must be considered beforehand for determining the cost to be incurred for hiring a digital marketing agency. These factors have been discussed in detail below.


Determining the Cost of Hiring A Digital Marketing Agency


In-house team vs Agency On Hire

While judging the cost of hiring a digital marketing agency, it is important to consider the opportunity cost of hiring an in-house team. The biggest benefit you get from hiring an agency is cost-effectiveness.


Since agencies specialize in digital marketing, it is affordable and feasible for them to maintain a high-resource team of expert marketers from all digital domains, which would be otherwise very expensive for you to maintain.

If you hire an in-house team, you’ll need to hire many experts from different online domains. This can be a costly affair. You’ll also need to incur some cost on training and onboarding when you wish to expand your team. If you hire an agency, you can simply focus on getting serious digital traction, higher conversions, better ROI, and attaining the best out of your digital spend, without the need of maintaining a team of experts yourselves.


A good digital agency uses analytics to track the reach of your campaign, record website visits, record conversions, and helps in validating your cost through performance reports. This adds to the cost efficiency of hiring a digital marketing agency.


Your Right Fit

Every business is operationally unique and so are its digital marketing needs. A large-scale business will need paid advertising and advanced SEO on a massive scale while a small-scale business will need these services on a comparatively lesser scale.

Also, every kind of business requires a personalized mix of digital marketing services. You can use a vast array of custom-made services including SEO, SMO, SEM, SMM, Email-marketing, PPC advertising on Amazon, Facebook, and Google, Quality link building, strategizing for your website, and content generation, among a host of other digital services.

The agency you choose to hire will help you in finding out the right fit for your business and inform you about the cost to be incurred for achieving your digital goals.


Your Budget

Another factor that affects the cost of hiring a digital marketing agency is the budget you allocate. Ascertaining budget for the hire is important since it will help you in defining your risk tolerance and performing cost-benefit analysis. Your marketing agency will operate within the budget you specify and aim to maximize your returns on investment. Some digital marketing agencies are even flexible based on the client’s budget and ad spend. It is important to specify your deliverables and the list of services to set the upper and lower limit of your budget.


From all the above, it can be inferred that it is feasible and cost-efficient to invest in hiring a digital marketing agency for profitably realizing your online marketing goals.

Are you aiming to maximize the returns on your digital spending?

At Prakria Marketing Services, we curate a personalized digital marketing plan for your business that’s not just affordable but that also yields quality results in the form of higher sales, more leads, more conversions, better customer outreach, and highly optimized content for every digital campaign.


Let’s get in touch and find the most feasible and perfect fit of digital marketing services for you!

Additional Reading: Why You Should Hire A Digital Marketing Agency?

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