Nescafé

First Harvest

A limited edition coffee pack for the true connoisseurs of taste and aroma. Made with beans of the first harvest of the season, packaging design should portray the best of coffee experience and the elements that make the special blend. 

The inspiration came from the coffee plantation in Coorg, Karnataka. Setting a realistic farm effect on the packaging, the design team chose the illustration route over photos. Actual ambient colours with cues of a fresh coffee farm fitted in perfectly and the story showcase made it extra special for the coffee lovers. 

Client / 

Nestlé

Role / 

Packaging/ Illustration

Year / 

2017