Nestlé

Kit Kat Celebreak

We’re heading towards the festive season. How can we leverage this space and ride the festive wave? 

Our bucket list comprised of every minute festive cues- right from shopping to celebrating with selfies. The brain-mapping required us to put in a perspective encapsulating the expression without letting go off the KK effect.

Why not CELEBREAK instead of Celebrate!?

We sprung back with 2 approaches. Dialling up the verbal expressions- WOW and JOY, we came up with Paisley as our chief design element. The iconic packaging acquired the 80% of KK range (1st ever instance when a chocolate brand relied on a special pack rather than the master)

“1 brief. 1000 reasons to celebrate. 2 approaches.

CELEBREAK couldn’t have been celebrated better”

Client / 

Nestlé

Role / 

Packaging/​

Illustration

Year / 

2017